CASE STUDY

Marketing and Public Relations Contract with QuickCharge.sg from 9 Feb ’22 to 8 Feb ‘23

Fanatique provided:

  • Text content and creative art direction for the design of advertisements, product user guides, labels, signs, animated videos, exhibition backdrops, banners, and other marketing collateral. Scripting of articles and media release for public relations. Content creation for social media posts that garnered more views and engagements than previously on the company's Facebook page.

  • Google Adwords performance peaked with 12 – 16 leads per week as compared to 6 – 12 leads in the months before. Quality of leads improved as there are more prospective buyers.

  • Sales volume increased 225% YoY as the no. of units sold went from 60 units to 135 units in the 12-month period (Feb ’22 – Jan ’23) as compared to the previous year due to better Google ads performance, a well-designed website that was easy to navigate and a coherent communications strategy that had visual appeal to the target audience.

Portable EV Charger Sticker Labels

Product User Manual

Exhibition Display

Exhibition Display

Exhibition Display

Exhibition Display

Lift Poster

Signages Design & Installation

Media Release & Article

Launch of Mobile App

User Guides

Portable EV Charger Sticker Labels

Exhibition Panel

Exhibition Standee and Pull-up Banners

Van Wrap Design

Product Sale Leaflet

Social Media Content Creation & Management

Social Media Content Creation & Management

Social Media Content Creation & Management

Social Media Content Creation & Management

Social Media Content Creation & Management

QuickCharge.sg Website

QuickCharge.sg Website

QuickCharge.sg Website

QuickCharge.sg Website

Infographics

Infographics

Click to Download

Click to Download

Click to Download

Click to Download

Recommendations:

Leads generation can improve with higher visibility on social media pages through sponsored content and boosted posts with attractive promotion mechanics.

Partnership marketing with major car brands is crucial in securing orders for QuickCharge.sg’s electric vehicle (EV) chargers in bundle deals for new EV owners or charging credits to be redeemed at QuickCharge.sg EV charging stations.

Joining the business community and key opinion leaders through participation at events, on social media and webinars, and trade association and chambers of commerce are useful for brand imprint.

The non-landed private residences that can tap on the EV Common Charger Grant (ECCG) from the Land Transport Authority (LTA) [Singapore] and more proactive canvassing can be done in this area. Outreach to real estate and property developers is necessary for them to know about QuickCharge.sg’s EV chargers and installation. EV charging facilities are necessities in the blueprint for residential, commercial and industrial projects in the pipeline that are not built yet.

Without an extensive network of EV charging stations displayed in the QuickCharge.sg app, there is no compelling reason to download it, especially since it is not necessary to download the proprietary app to utilise QuickCharge.sg EV chargers or charging stations where there are alternative payment methods accepted through on-site payment terminals. More charging points in the network need to be acquired. Integration with other charging networks can generate interest to download the app.

Potential revenue growth in new markets that lack EV charging infrastructure can be studied for expansion overseas.